Propellor | Speednic

 
 
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Berlin, Tue Feb 14. 2017

 
 
 
 
 
 
 
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Propellor | Speednic was a collaborative working session during the Berlinale’s European Film Market 2017 and a part of the EFM Horizon program presented by Audi. 24 invited key players from the international film industry and Berlin’s tech scene discussed the challenges and opportunities of innovation. The session culminated in 11 Calls to Action for the film industry.

 
 
 
 

The film industry is a broad term that can mean a lot of things to different people. To have a truly productive discussion about the future of film and to find new, innovative approaches for the production, distribution and experience of films, we need to start by clearly defining challenges and opportunities. Which part of the value chain are we tackling? Which audiences are we addressing? Where do we want to see changes? Be specific.

 
 
 

It’s no longer enough for film schools to teach students how to make films. Increasingly, it’s becoming apparent that filmmaking skills need to be taught alongside new strategies to finance and distribute films, new channels to reach audiences and new ways to use technology. Now more than ever, it’s important to mix the arts with entrepreneurship and innovation to properly prepare budding filmmakers for our ever-changing cultural landscape.

 
 
 

The systems being used in the film industry are ripe for disruption. In order to innovate, we need to be open to tapping into different pools of knowledge, insights and inspiration to develop new ideas. We need to embrace diverse perspectives, create new ways of working with one another and combine skillsets from a wealth of disciplines.

 
 
 

If you’re looking to watch a film these days, it’s hard not to be overwhelmed by the sheer amount of choice available across countless channels ranging from film festivals and regular cinemas to VOD platforms and TV. We need to come up with new ways of filtering and curating film content so viewers can better navigate the slew of options and discover what they want to watch more easily.

 
 
 

In the film industry, decisions are often based on intuition or experience while data is often perceived as a threat. But data should be seen as a complementary to our gut feeling, rather than an opponent to it. With the help of data, we can better shape production or distribution strategies as well as identify and connect with audiences. In order for film to move into new territory, we need to learn how to incorporate the increasing amounts of data available to us into our workflows.

 
 
 

There’s typically a large gap between filmmakers and audiences because of the nature of the value chain. Rarely do these two parties interact directly except during Q&A sessions, or indirectly through measures like box office results. We believe filmmakers should have an ongoing connection to audiences — not only at the end of a project, but from the very beginning — and develop new ways of engaging them in each part of the process.

 
 
 

With Netflix, Amazon, numerous other VOD services and catch-up streaming platforms available to everyone, it’s increasingly difficult to lure someone away from their couch and into a cinema. We need to understand our audiences better and re-imagine a different kind of cinema-going experience that is unique and offers them opportunities for community and engagement.

 
 
 

If children are taught to read and write in school, why aren’t they taught to read the language of film and new media? For many kids and teenagers, commercial blockbusters are the only kinds of films they’re exposed to. Educational institutions need to put film and media literacy at the heart of learning experiences to create more informed and critical viewers.

 
 
 

For many established professionals in the film industry, creativity is mainly used for artistic expression. But why not channel some of this creative energy into business innovation? 
For a sustainable future, the film industry needs to re-think creativity and also apply it to the development of new business models for production, distribution and experience of films.

 
 
 

As co-founders of the Propellor Film Tech Hub, a major film market and two festivals are offering themselves as testing grounds for new business models. This is a great opportunity to gain access to an environment where prototypes and business ideas can be tested without the risks that come with launching directly into the market. Have an idea? Get in touch with us to learn more.

 
 
 

If we want to see change in the film industry, we can no longer afford to work in silos. Both the film and tech communities need to re-imagine ways to engage and create a fruitful exchange with one another. So let’s step outside of our comfort zones, develop a common vocabulary, understand the disruptive potential of technology and grow an interdisciplinary network.

 
 
 

Participants

 
Nadine Riede  Tech Open Air | Head of Content  

Nadine Riede 
Tech Open Air | Head of Content  

Marcus Kühne Audi | Digital Business Strategy

Marcus Kühne
Audi | Digital Business Strategy

Tine Fischer CPH:DOX |  Founder and Director

Tine Fischer
CPH:DOX |  Founder and Director

Masoud Kamali West Tech Ventures | Founder and CEO  

Masoud Kamali
West Tech Ventures | Founder and CEO

 

 
Bobby Allen  Mubi | VP of Content  

Bobby Allen 
Mubi | VP of Content
 

Annina Zwettler Arte | Program Coordination & New Media  

Annina Zwettler
Arte | Program Coordination & New Media
 

Javier Garcia Puerto  El Sur Films | Cultural Manager  

Javier Garcia Puerto 
El Sur Films | Cultural Manager
 

Rune Gregers Meyer  Business Innovator | Founder and CEO  

Rune Gregers Meyer 
Business Innovator | Founder and CEO
 

 
Noortje van de Sande Picl | Co-Founder and Managing Director (EFM Start-up 2017)

Noortje van de Sande
Picl | Co-Founder and Managing Director (EFM Start-up 2017)

Erwin M. Schmidt Cinemathon | Founder, Managing Director

Erwin M. Schmidt
Cinemathon | Founder, Managing Director

Shermin Voshmgir BlockchainHub | Founder  

Shermin Voshmgir
BlockchainHub | Founder

 

Matthijs Wouter Knol European Film Market | Director  

Matthijs Wouter Knol
European Film Market | Director

 

 
Katrine Kiilgaard CPH:DOX |  Deputy Director, Industry & Training

Katrine Kiilgaard
CPH:DOX |  Deputy Director, Industry & Training

Manu Guddait European Film Market | Strategic Development

Manu Guddait
European Film Market | Strategic Development

Matthieu Darras Torino Film Lab | Artistic Director  

Matthieu Darras
Torino Film Lab | Artistic Director
 

Thomas  Bedenk Exozet | VR Consultant

Thomas  Bedenk
Exozet | VR Consultant

 
Kathrin Brunner Starberry |  Founder and Managing Director

Kathrin Brunner
Starberry |  Founder and Managing Director

Alessandro Raja Festival Scope | Co-Founder and CEO  

Alessandro Raja
Festival Scope | Co-Founder and CEO
 

Simone Orgel re:publica | Project Director  

Simone Orgel
re:publica | Project Director
 

Sascha Lazimbat Business Developer, Founder, Expert in Music, Art and Telecom

Sascha Lazimbat
Business Developer, Founder, Expert in Music, Art and Telecom

 
Jason Ishikawa Cinetic Media | Head of international sales

Jason Ishikawa
Cinetic Media | Head of international sales

Daniel Seitz Mediale Pfade | Founder and CEO  

Daniel Seitz
Mediale Pfade | Founder and CEO
 

Laura Köhler EtVenture | CEO at etventure Startup Hub  

Laura Köhler
EtVenture | CEO at etventure Startup Hub
 

 
 

Table hosts

 
Sten-Kristian Saluveer Storytek Creative Accelerator| Founder

Sten-Kristian Saluveer
Storytek Creative Accelerator| Founder

Bero Beyer Intl. Film Festival Rotterdam | Director  

Bero Beyer
Intl. Film Festival Rotterdam | Director
 

AC Coppens The Marketing Catalysts | Founder

AC Coppens
The Marketing Catalysts | Founder

Wolf Bosse Arri | Chief Innovation Officer

Wolf Bosse
Arri | Chief Innovation Officer

 

Table reporters

 
Aysegul Dinccag  www.luftmenschen.de

Aysegul Dinccag 
www.luftmenschen.de

Ariel William Orah www.luftmenschen.de

Ariel William Orah
www.luftmenschen.de

Daniela Lopez  www.luftmenschen.de

Daniela Lopez 
www.luftmenschen.de

Julius Falk www.luftmenschen.de

Julius Falk
www.luftmenschen.de

 

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